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astro-website/openspec/specs/analytics-umami/spec.md
2026-02-10 01:52:41 -05:00

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## ADDED Requirements
### Requirement: Umami pageview tracking
When Umami is enabled by configuration, the site MUST load Umami tracking on all indexable pages and MUST record pageviews.
When Umami is disabled or not configured, the site MUST still function and MUST NOT error in the browser due to missing analytics.
#### Scenario: Umami enabled
- **WHEN** Umami is enabled by configuration
- **THEN** the site includes the Umami script on `/`, `/videos`, `/podcast`, and `/about`
#### Scenario: Umami disabled
- **WHEN** Umami is not configured
- **THEN** the site renders normally and no analytics script is required
### Requirement: Custom event tracking
When Umami is enabled, the site MUST support custom event emission for:
- `cta_click`
- `outbound_click`
- a general click interaction event for all instrumented clickable items (per the site tracking taxonomy)
Each emitted event MUST include enough properties to segment reports by platform and placement when applicable.
All tracked clickable items MUST emit events with a unique, consistent set of data elements as defined by the site tracking taxonomy, including at minimum `target_id` and `placement`.
The site MUST instrument tracked clickables using Umami's supported Track Events data-attribute method:
- `data-umami-event="<event-name>"`
- optional event data using `data-umami-event-*`
For content-related links (clickables representing a specific piece of content), the site MUST also provide the following Umami event data attributes:
- `data-umami-event-title`
- `data-umami-event-type`
#### Scenario: Emit outbound click event
- **WHEN** a user clicks a non-CTA outbound link from the homepage
- **THEN** the system emits an `outbound_click` event with a property identifying the destination domain
#### Scenario: Emit general click event for any clickable
- **WHEN** a user clicks an instrumented navigation link
- **THEN** the system emits a click interaction event with `target_id` and `placement`
#### Scenario: Content click includes title and type
- **WHEN** a user clicks an instrumented content link (video, podcast episode, blog post/page)
- **THEN** the emitted Umami event includes `title` and `type` properties via `data-umami-event-*` attributes
#### Scenario: Uninstrumented clicks do not break the page
- **WHEN** a user clicks an element with no tracking metadata
- **THEN** the system does not throw and navigation/interaction proceeds normally
### Requirement: Environment configuration
The site MUST support configuration of Umami parameters (at minimum: website ID and script URL) without requiring code changes.
#### Scenario: Configure Umami via environment
- **WHEN** Umami configuration values are provided via environment or config file
- **THEN** the site uses those values to initialize analytics without modifying source code