astro-website/openspec/changes/reduce-bounce-rate/specs/conversion-ctas/spec.md

ADDED Requirements

Requirement: Modal CTAs for YouTube and Spotify

The media modal MUST render two CTA actions:

• "Follow on YouTube" / "Follow on Spotify" — links to the channel/podcast profile page
• "View on YouTube" / "View on Spotify" — links to the specific content item URL

The CTA label and destination MUST be determined by the content source:

• For youtube source: "Follow on YouTube" links to the YouTube channel URL, "View on YouTube" links to the video URL
• For podcast source: "Follow on Spotify" links to the podcast profile URL, "View on Spotify" links to the episode URL

Each CTA MUST be rendered using the existing CtaLink component conventions (or equivalent markup) with UTM parameters appended.

Scenario: YouTube video modal shows YouTube CTAs

• WHEN the media modal is displaying a YouTube video
• THEN the modal renders "Follow on YouTube" (linking to the channel) and "View on YouTube" (linking to the video URL) as CTA actions

Scenario: Podcast episode modal shows Spotify CTAs

• WHEN the media modal is displaying a podcast episode
• THEN the modal renders "Follow on Spotify" (linking to the podcast profile) and "View on Spotify" (linking to the episode URL) as CTA actions

Requirement: Modal CTA tracking

Each CTA rendered inside the media modal MUST emit a cta_click event conforming to the existing CTA tracking requirements.

The modal CTAs MUST use:

• placement=media_modal
• target_id following the modal.cta.{action}.{platform} namespace
• platform set to youtube or spotify (mapped from content source)

Scenario: Modal CTA emits cta_click event

• WHEN a user clicks the "View on YouTube" CTA inside the media modal
• THEN the system emits a cta_click event with target_id=modal.cta.view.youtube, placement=media_modal, platform=youtube, and target_url set to the video URL

Scenario: Modal CTA includes UTM parameters

• WHEN a modal CTA is rendered
• THEN the CTA link URL includes UTM parameters for attribution (utm_source, utm_medium, utm_campaign, utm_content)