fix for SR

openspec/changes/archive/2026-02-10-reduce-bounce-rate/specs/conversion-ctas/spec.md

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+## ADDED Requirements
+
+### Requirement: Modal CTAs for YouTube and Spotify
+The media modal MUST render two CTA actions:
+- "Subscribe on YouTube" / "Follow on Spotify" — links to the channel/podcast profile page
+- "View on YouTube" / "Listen on Spotify" — links to the specific content item URL
+
+The CTA label and destination MUST be determined by the content source:
+- For `youtube` source: "Subscribe on YouTube" links to the YouTube channel URL, "View on YouTube" links to the video URL
+- For `podcast` source: "Follow on Spotify" links to the podcast profile URL, "Listen on Spotify" links to the episode URL
+
+Each CTA MUST be rendered using the existing `CtaLink` component conventions (or equivalent markup) with UTM parameters appended.
+
+#### Scenario: YouTube video modal shows YouTube CTAs
+- **WHEN** the media modal is displaying a YouTube video
+- **THEN** the modal renders "Subscribe on YouTube" (linking to the channel) and "View on YouTube" (linking to the video URL) as CTA actions
+
+#### Scenario: Podcast episode modal shows Spotify CTAs
+- **WHEN** the media modal is displaying a podcast episode
+- **THEN** the modal renders "Follow on Spotify" (linking to the podcast profile) and "Listen on Spotify" (linking to the episode URL) as CTA actions
+
+### Requirement: Modal CTA tracking
+Each CTA rendered inside the media modal MUST emit a `cta_click` event conforming to the existing CTA tracking requirements.
+
+The modal CTAs MUST use:
+- `placement=media_modal`
+- `target_id` following the `modal.cta.{action}.{platform}` namespace
+- `platform` set to `youtube` or `spotify` (mapped from content source)
+
+#### Scenario: Modal CTA emits cta_click event
+- **WHEN** a user clicks the "Subscribe on YouTube" CTA inside the media modal
+- **THEN** the system emits a `cta_click` event with `target_id=modal.cta.subscribe.youtube`, `placement=media_modal`, `platform=youtube`, and `target_url` set to the YouTube channel URL
+
+#### Scenario: Modal CTA emits cta_click event (secondary)
+- **WHEN** a user clicks the "View on YouTube" CTA inside the media modal
+- **THEN** the system emits a `cta_click` event with `target_id=modal.cta.view.youtube`, `placement=media_modal`, `platform=youtube`, and `target_url` set to the video URL
+
+#### Scenario: Modal CTA emits cta_click event (podcast)
+- **WHEN** a user clicks the "Follow on Spotify" CTA inside the media modal
+- **THEN** the system emits a `cta_click` event with `target_id=modal.cta.follow.spotify`, `placement=media_modal`, `platform=spotify`, and `target_url` set to the podcast profile URL
+
+#### Scenario: Modal CTA emits cta_click event (podcast secondary)
+- **WHEN** a user clicks the "Listen on Spotify" CTA inside the media modal
+- **THEN** the system emits a `cta_click` event with `target_id=modal.cta.listen.spotify`, `placement=media_modal`, `platform=spotify`, and `target_url` set to the episode URL
+
+#### Scenario: Modal CTA includes UTM parameters
+- **WHEN** a modal CTA is rendered
+- **THEN** the CTA link URL includes UTM parameters for attribution (utm_source, utm_medium, utm_campaign, utm_content)