## Why

Grow channel discovery and conversions by giving search engines a fast, crawlable home for SanthoshJ content (YouTube, Instagram, podcast) with clear next actions. This is needed now to drive at least 10% month-over-month growth in both followers and engagement across platforms.

## What Changes

- Add a light-weight, SEO-focused website that aggregates and showcases content across YouTube, Instagram, and the Irregular Mind podcast.
- Dynamically display newest content and highlight high-performing videos prominently on the home page.
- Add prominent conversion CTAs (subscribe/follow/listen) throughout the site to drive measurable conversions from site visits.
- Add analytics instrumentation (target: Umami) to measure traffic sources, content performance, and conversion events.

## Capabilities

### New Capabilities

- `social-content-aggregation`: Pull and normalize content metadata from YouTube, Instagram, and the podcast feed so the website can render "latest" and "featured" content.
- `homepage-content-modules`: Define and render homepage sections for newest content, high-performing videos, and channel/podcast highlights (with graceful empty/loading states).
- `seo-content-surface`: Provide SEO fundamentals (metadata, indexable pages, sitemaps) so content can be discovered via search and shared cleanly on social.
- `conversion-ctas`: Provide reusable, configurable CTAs (YouTube subscribe, Instagram follow, podcast listen) and trackable outbound links.
- `analytics-umami`: Instrument pageviews and key events (CTA clicks, outbound conversions) and support configuration for Umami.

### Modified Capabilities

<!-- None (no existing specs yet) -->

## Impact

- Website codebase: new pages/components for homepage, content listings, and SEO metadata; additional build/runtime configuration to support dynamic content ingestion.
- External integrations: YouTube (Data API or feeds), Instagram (embed/Graph/API constraints), podcast RSS feed parsing; may require API keys and rate-limit handling.
- Analytics/deployment: add Umami script/config and define event taxonomy; ensure privacy expectations and consistent environments (dev/staging/prod).
